STRATEGY BUSINESS MARKETING “a report and analyse a chosen strategic business marketing topic for Toyata”

There are two parts you need to do which are D. PROBLEM DEFINITION and
C. BUSINESS DEFINITION.
I’ll upload the whole assignment finished parts to you.
The project requires you to develop a report and analyse a chosen strategic business marketing topic for a company of your choice. During the tutorial, project groups will be formed with 3-5 students per group. Every member of group is required to participate in completing the assignment. For this assignment students need to demonstrate that they understand and can apply business marketing concepts, critically evaluate business marketing strategies, as well as understand and recommend strategic business marketing actions of organizations.
The Project should relate to one specific topic area covered in the subject, such as the ones covered below:
Market sensing
Understanding purchasing orientations
Improving supplier relations
Planning market a new market strategy focus
Re-thinking product or service offerings to add value.
Business channel management.
Examine the performance of an existing distribution performance Measuring distribution performance
Gaining new b2b customers Vs retention
Negotiation strategy
Strategic alliances
Need to improve B2B business processes i.e. six sigma
B2B Branding
B2B social media.
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