Thursday 17 October 2013

NETWORK DESIGN

Julie has owned her veterinary clinic, Animal Care Specialists, for 23
years. The clinic clients include owners of small and large animals
(dogs/cats and horses/cows). The clinic building is on her property along
with her house, a barn, a riding stable, and many acres of land. The clinic
staff consists of two veterinarians and two administrative office workers.
Recently, July expanded the business to additional niche markets. Julie
developed a line of healthy animal sells these treats across the U. S., does
presentations across the country, and wants to write books.
Lately Julie is wondering if she should sell the small animal portion of the
practice and focus on the large animal portion which is her real passion.
Another option would be to sell the entire practice. She has had a few poor
employees and seems to be getting tired of the personnel issues she has
to deal with by having staff on the payroll. She has hired an HR manager
to come in once a month to help her with these issues and hire new
people.
In reviewing the payroll numbers, she found that she could personally
make $20,000 more a year by closing the small animal portion of the
business and reducing the number of her employees.
If she were to sell the small animal portion, should she also sell the name
for more money because of the brand recognition? Animal Care
Specialists offers unique animal services and is the oldest practice in the
world for certain services.
Julie would like you to think through her options and provide her with your
recommendation(s) on how to proceed.
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CASE STUDY SITUATION
SAMPLE CASE STUDY: NETWORK DESIGN
Julie has owned her veterinary clinic, Animal Care Specialists, for 23
years. The clinic clients include owners of small and large animals
(dogs/cats and horses/cows). The clinic building is on her property along
with her house, a barn, a riding stable, and many acres of land. The clinic
staff consists of two veterinarians and two administrative office workers.
Recently, July expanded the business to additional niche markets. Julie
developed a line of healthy animal sells these treats across the U. S., does
presentations across the country, and wants to write books.
Lately Julie is wondering if she should sell the small animal portion of the
practice and focus on the large animal portion which is her real passion.
Another option would be to sell the entire practice. She has had a few poor
employees and seems to be getting tired of the personnel issues she has
to deal with by having staff on the payroll. She has hired an HR manager
to come in once a month to help her with these issues and hire new
people.
In reviewing the payroll numbers, she found that she could personally
make $20,000 more a year by closing the small animal portion of the
business and reducing the number of her employees.
If she were to sell the small animal portion, should she also sell the name
for more money because of the brand recognition? Animal Care
Specialists offers unique animal services and is the oldest practice in the
world for certain services.
Julie would like you to think through her options and provide her with your
recommendation(s) on how to proceed.





Please answer this questions in an essay format:
-Is Julie acting too quickly after a few substandard employees? Should she wait to see how things turn out after the HR manager hires new employees?
-If you recommend that she sell the small animal portion of the business, should she also sell the name or keep it for herself for the large animals?
-Strategically, how would separating the small and large animal portions of the business impact the brand of Animal Care Specialists?
-Should Julie sell the entire business and property and move elsewhere with her horses?
-Would you recommend that the business move from her property, once sold?
-What would you recommend that Julie do with the clinic building on her property?
-If you recommend that she doesn’t sell the small animal business, what suggestions do you have
for Julie to overcome the personnel issues and increase personal income?
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