Frist of all, see the American Airlines video…http://www.hulu.com/watch/46550 ….
1-Identify the issues facing American and bucket them into the appropriate 10 decision areas listed in chapter one. (each issue may overlap multiple decision areas)
2-Identify how AA is handling each of these issues?
3-what additional solutions can you suggest and why do you think these will work? (consider everything that is going on in the global economy now).
4-what you think will be happening in the future? and how this affect AA? a partial SWOT analysis).
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