Macy's Consumer Behavior

Paper instructions:

This is about Macy's corporation (Macy's fashion stores in malls)

II. Consumer Behavior
a. differences in target markets across channels: who is it directed towards
    - online
    - in-store
    - mobile device
    -social media
b. pertinent shopping habits of cross channel customers
c. motivators and inhibitors
d. spending patterns
e. evidence of customer relationship management (CRM) Tools used by retailers