Strategic Marketing

Unit I Paper

SWOT Analysis Paper

Select an organization on which to conduct a SWOT analysis. You may use the company you work for or research an

organization for this assignment. The paper should be a minimum of 300 words using proper APA formatting.

Be sure to include the following in your paper:

Identify the organization s business, mission, and goals;

Identify the organization s growth opportunities;

Create a SWOT analysis table; and

Recommendations based on analysis.

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