Topic: Chapter 7: Segmentation, Targeting, and Positioning Select an industry/product class in which you are interested. Conduct a segmentation analysis for that product class: Identify and describe the appropriate bases of segmentation from your textbook. Use the three-step process discussed in class. What market segments appear to be the most lucrative/viable Why Draw a perceptual map for a segment in that market and discuss the various products' positions. Attach ads as appropriate to support your analysis. The purpose of this assignment is two-fold: 1.To give you practice in applying the concepts that we are learning in class to examples which you select. Note that this assignment is application-oriented.2.To hone your critical thinking skills. You are asked to evaluate the particular example for its appropriateness or inappropriateness, based on concepts learned in class. I expect your critique to be thoughtful, meaningful, and constructive.
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