Interactive Online Marketing is the future of marketing. Amazon.com is a master of the idea - one of the originators. Pick 5 concepts from Chapter 18 and apply them to www.amazon.com . Write 2-3 PAGES to explain your thoughts, ideas, and facts. It may be helpful to compare Amazon to other online competitors that do not provide the same level of interactivity and see how they are surviving. USE other sources than Amazon to research this paper. What do financial/ marketing analysts say about Amazon? INCLUDE YOUR SOURCES! Use at least 3 sources!
Since you are unable to pick 5 concepts from Chapter 18, I have listed the 5 I would like for you to write about below
Since you are unable to pick 5 concepts from Chapter 18, I have listed the 5 I would like for you to write about below
-Creating an online customer experience
-convenience
-Choiceboards
-Customer value creation in marketplace
-Perosonlization
-convenience
-Choiceboards
-Customer value creation in marketplace
-Perosonlization
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