- Read / listen to the NPR story on Stealth Ads http://www.npr.org/templates/story/story.php?storyId=103827304 and http://www.baltimoresun.com/entertainment/music/midnight-sun-blog/bs-ae-preakness-marketing-0217-20120220,0,809785.story. Also consider a pop songs (personal opinions about Chris Brown aside!) http://www.huffingtonpost.com/2008/07/28/chris-browns-forever-actu_n_115350.html and discuss what roles such media may play in marketing communication. Are there ethical issues involved in using stealth ads? What are the pros and cons of using a stealth strategy in communication?
How does supply chain management add value to a firm s offerings? Show with one detailed example of a global supply chain, how relationship management is crucial to supply chain management.
2- Automobile sales have suffered since 2009. http://www.npr.org/templates/story/story.php?storyId=103270781 and http://www.npr.org/2012/01/02/144585273/u-s-auto-sales-seen-continuing-to-rebound-in-2012 are interesting articles to hear/read. What are 5 most creative pricing strategies that the car manufacturers have tried to build sales Describe them and identify how they relate to the specific pricing strategies described in Chapter 11 of your text?
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3-Are marketing of services different from marketing of tangible products Justify your answer with at least 2 examples of each.
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