1. Name your fictitious business and identify the location (city and state if in the united states). State the specific goods or services you will sell. Explain why you have chosen to sell those good or services.
2. List the number of employees you will employ and the benefits you will offer to them and why. Explain whether your business will be an ethical, socially responsible company and explain your reasons why or why not?
3. State the type of business you will create. Is it for profit or nonprofit? If it is non profit, explain which business sector it is included in and why. Explain your reasons for choosing this type of business.
4. Define the seven functions of marketing and explain how they will apply and be used within your business.
5. Describe the market where you will sell your goods or services. Further, define the target market you will sell to and explain the characteristics of this target market and why you have chosen it.
6. Define the marketing mix and how it will be used in your business.
7. Write a brief SWOT analysis for your business and be sure to include an analysis of the company, customer, and competition.
8. Complete a brief environmental scan of your business. Include the influences that may pose a positive, neutral, or negative threat to your business.
9. Create a basic, brief marketing plan using the following elements: executive summary, situation analysis, goals and objectives, marketing strategies, implementation, and evaluation and control. The elements included in your answers to the above items may be incorporated as a part of your marketing plan if they are applicable.
10. Identify the factors of production and how they will be used in your business.
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