Carry out an outline strategic analysis for a company/SBU of the choice. The completed project should include the following analysis
1. An appraisal of the relevant business environments and major competitors including the derivation of key success factors.
2. An appraisal of company resources and capabilities, and an assessment of the company financial performance in terms of efficiency, profitability and gearing, including the derivation of distinctive competencies.
3. A review of the options available to the company and recommendations for future strategic direction.
4. Recommendations for structures, systems and policies to implement these strategies successfully.
5 Outline the assessment of the usefulness of strategic management models for the company analysis.
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