Case study

Review and analyze the following case on the Ritz Carlton. In your analysis of the case, address the following issues:

• How did the Ritz-Carlton manage & deliver customer value?
• How do you estimate the customer lifetime value for the Ritz-Carlton based on: assumed annual customer revenue of $5,000, an average number of loyal years of 20, and Company profit margin of 10%?
• How can the Ritz-Carlton build a corporate brand image that advocates social responsibility and community involvement in Washington, DC area during the current economic downturn?

FOR MORE INFORMATION ON THIS TOPIC CLICK HERE