Thursday, 2 January 2014

Marketing, PESTLE and SWOT Analysis


Marketing, PESTLE and SWOT Analysis
Paper instructions:
As a newly appointed Marketing Manager , you are required to carry out a market environment situation analysis.For this, identify and analyse Macro environment, Micro external environment, Micro internal environment and the capabilities using a range of tools and techniques for each market situation.
Smmarised your analysis using a PESTLE and SWOT Analysis.

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