Thursday, 16 January 2014

Event policy and event management


Event policy and event management
Provide an academically informed, essay response to the following issues from the textbook EVENT POLICY – FROM THEORY TO STRATEGY by Malcolm Foley, David McGilliivray and Gayle McPherson (2012) stated below under Paper Instructions.
i) What are the principal differences between event policy and event management?
ii) What developments over the last two decades have enhanced the status of event management as a profession?
iii) Explain why it is important to consider event policy perspectives across international territories.
It is a must that the answers is taken from the textbook stated in the Topic above and supported using at least 7 other different scholarly/academic, peer-reviewed journal articles as references in the essay. These references need to be other than those in the textbook and from 2010/11/12/13. The essay must be written in the third person, with an introduction, a main body and a conclusion.

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