british airways

Paper instructions:
An academic report of a 2000 word limit to evaluate the implementation/resistance of such change management from BA management team point of view in year 2009-2011.

Kurt Lewin’s three-step change model

This report needs to clearly identify a range of appropriate texts on:

• The core issues about changes itself and the change management. (This should be outlined against appropriate theoretical frameworks or conceptual discussions).
• Specific concerns and problems that you anticipated from a particular stakeholder’s point of view. (This is to show your awareness on practical issues as implicated in change management in such a context)
• Managerial challenges experienced or encountered in this situation. (Linkage between theoretical explanation and practical experience shall be clarified)
• Advised approaches for overcoming resistance to change, dealing with your own (stakeholders) and other’s anxieties, and effectively winning support for successful change management.

Referencing your work

The APA method of referencing uses the author’s name and the date of the publication. In-text citations give brief details of the work you are referring to in your text. References are listed at the end of the text in alphabetical order by the author’s name. The general format of an electronic journal reference in the APA style is shown below:

Coutu, D. (2009). Why Teams Don’t Work. Harvard Business Review, 87(5), 98-105. Retrieved 29th April 2012

FOR MORE INFORMATION ON THIS TOPIC CLICK HERE