Evaluate Bodyshop company

Project description
Each student is required to prepare individually a report of up to 2,500 words (and there is no allowance for going over this limit) using course concepts and theories derived from personal reading to analyse and evaluate a real life business venture.
??The Task:
Evaluate an Entrepreneurial Venture. As a target for this analysis you must choose company: I chose Bodyshop. To address this task properly you should include the following sections:
1. Briefly summarise the key historical facts such as product or service, market entry, USP, ownership, funding and any others that were critical to start-up (Guideline is 20% of marks). You must use quality information for this section from books, academic journals, quality newspapers (such as The Sunday Times or the Financial Times) not journalistic headlines from non-specialist newspapers.
2. Analyse the key strategic decisions made by the company in its early years using theories and concepts presented on the module (Guideline is 40% of marks). It is important that you focus on strategic decisions such as target market, needs fulfilled, brand management, pricing strategy, route to market insource vs. outsource, e-strategy, funding or whatever else was critical to success, not journalistic headlines from non-specialist newspapers.
3. Evaluate those decisions and reflect on what they tell you about entrepreneurs and entrepreneurship linking your comments to theories and concepts presented on the module (Guideline is 40% of marks)
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