For an organisation with which you are familiar, apply Prahalad and Hamel’s theory of core competencies in an attempt to understand the basis of the organisation’s competitive advantage (1500 words); • Critically reflect on how successfully (or not) the core competency approach was able to ‘identify’ and ‘explain’ the organisation\'s competitive advantage (500 words); • Critically evaluate the inside-out approach to strategy formulation. (1500 words).

  Module: Strategy, Business Information and Analysis
Assignment Question: 
• For an organisation with which you are familiar, apply Prahalad and Hamel’s theory of core competencies in an attempt to understand the basis of the organisation’s competitive advantage (1500 words); 
• Critically reflect on how successfully (or not) the core competency approach was able to ‘identify’ and ‘explain’ the organisation\'s competitive advantage (500 words); 
• Critically evaluate the inside-out approach to strategy formulation. (1500 words). 

Further Guidance: 
The assignment should: 
1. Begin with a clear introduction that outlines the aims and structure of the essay. 
2. Provide an introduction to the chosen organisation and a clear rationale for why it has been selected. 
3. Provide a detailed application of the core competency approach to the chosen organization, using appropriate and relevant terminology. 
4. Provide a critical reflection on how effective, or ineffective, the core competency approach was in ‘identifying’ and ‘explaining’ the organisation\'s competitive advantage. 
5. Demonstrate a clear understanding of the core competency approach and any other relevant theories, tools and frameworks, as evidenced through the quality of their application. 
6. Produce a balanced and critical evaluation of the inside-out approach to strategy formulation, drawing on a wide-ranging and independently-sourced literature
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